What distinguishes us is our commitment to artistic expression. Each product we offer is more than functional equipment — it’s a platform for cultural storytelling, meant to awaken curiosity and spark inspiration.
Art lies at the heart of REVORN ART. Guided by the creative direction of Joan Tarragó — who shapes the brand’s distinctive aesthetic and oversees the main collections — our designs are driven by bold imagery and rich narratives. We team up with both acclaimed international creators and emerging artists, whose contributions add unique and global perspectives to every towel, transforming it into a work of art.
Alongside our artistic vision, we embrace sustainability by crafting our towels from recycled microfiber, reducing waste and minimizing environmental impact.
Proudly made in Barcelona, our products are manufactured locally with care and precision. Blending visual art, technical performance, and sustainable values.
REVORN is made for those who live to explore, whether chasing waves, hiking trails, or wandering through unknown lands. Our gear is designed to move with you, adding character and technical benefits to every step of the journey.
Join us on a trip where art leads the way, supported by conscious practices, high-quality performance, and a love for nature.
The constant exploration of an exotic graphic language through travel and research is the backbone of Joan Tarragó’s relentless work. A native of Barcelona, his academic and professional background in art spans calligraphy, graphic art, and mural painting, bringing a highly eclectic and meticulous approach to Urban and Contemporary Art.
His artistic style draws from ancestral symbolism, traditional folklore, psychedelic rock posters, skate and surf culture, and a cutting-edge graphic language that, collectively, has been showcased on the global art scene. Additionally, he explores calligraphies from ancient languages, Gothic scripts, Brazilian pixaçao, and urban calligraphy, from which he has developed his own personal calligraphy over 20 years. This fusion of influences has given rise to a unique style that connects the ancient with the contemporary.
The street was his first canvas and field of experimentation, a space of absolute freedom where he developed his early ideas about surveillance, control, and power. Influenced by the writings of Michael Foucault and George Orwell, as well as the installations of Bruce Nauman, he began to explore the dynamics of social control through unconventional urban interventions. The iconography of the eye, which initially symbolized surveillance and power, evolved into a more complex component of his visual language, coexisting with a broader graphic imaginary.
In his quest for cultural connections, each journey feeds the next, creating a continuous cycle of reinterpretation and learning. From Thailand to Mexico, his work is a hybrid of ancestral iconographies blended with an urban graphic style, creating a dialogue between the ancient and the contemporary. Inspired by California’s surf and skate culture and artists like Jim Phillips and Rick Griffin, Joan has successfully fused these visual universes into a unique narrative.
Currently, his creative process is marked by his passion for travel, mural painting, and the continuous development of a personal graphic style. He seeks destinations with deeply rooted artisanal cultures, not only to observe but to integrate them into his visual language. This approach allows him to create works that connect the local with the global, the spiritual with the urban, and the ancestral with the modern.
